Sharp, fast-paced social content for one of Nairobi's boldest QSR brands. Building recall, driving footfall, and making fried chicken feel like a moment.
Chicking is an internationally franchised QSR brand from the UAE that arrived in Kenya competing directly with established giants. Great food alone doesn't build a following — the brand needed a social media presence that gave it personality, energy, and local relevance while maintaining the premium franchise standards.
Nairobi's QSR audience is active on social media and highly influenced by content before they choose where to eat. Chicking needed to be part of that conversation — consistently, visually, and with energy that matched the product.
We developed a content strategy that balanced Chicking's international brand standards with Nairobi-specific cultural energy. The content moved fast, looked sharp, and felt immediately relevant to the audience — from school holidays and match days to Ramadan offers and weekend deals.
New branch openings were treated as full campaign moments — teaser content, launch day documentation, and post-opening momentum all planned and executed by Kontent to maximize the impact of each expansion.
"Kontent gave Chicking Kenya the social media presence we needed to compete in this market. Every branch launch they managed for us delivered results — from awareness to footfall. The content quality has been consistently premium and the team moves fast."Marketing TeamChicking Kenya — Nairobi
New branches, new markets, new products — Kontent builds the content ecosystem that makes every expansion land hard. Let's talk.